After facing the pandemic the average consumer is getting health conscious. Consumers are now looking for healthy ways in their diet chart. In this journey of getting healthier, the organic food market is slowly but steadily starting to make its mark.
Consumers are now in the changing phase of their lifestyle. It majorly includes adopting healthy habits and to promote better food choices. And we are seeing its effects these days. There is a dramatic increase in the market for organic foods. Consumers are now paying attention to a sustainable and healthy lifestyle that includes chemical-free and non-GMO dietary organic foods. In the coming years, we will see adequate growth in organic farming and the organic food industry.
In this blog, we will talk about the factors that influence the growth of organic foods in the Indian market.
Here we go-
- Increasing Health Consciousness
Recently we have seen that, when it comes to buying food, the average Indian consumer is shifting their buying habits, they set their priorities towards a healthy life. The growth of digital literacy has increased the demand for healthy organic foods in the country. People are now looking for purity when it comes to buying fresh fruits and vegetables. They are also aware of the harmful effects of fertilizers and chemicals used in farming. We understand the preferences of the customers, that is why we started focusing on organic foods production and provide organic fruits and vegetables from our NPOP certified organic farms in Kolkata.
- High Incomes and priority Shifting
There have been some changes in the availability of present resources to improve human health. With more health awareness people are now spending more, it has become natural for people to prioritize their own lives and those of their families. Especially living a desk-bound lifestyle is a major problem and lifestyle-related diseases are a major concern nowadays.
People are now even willing to pay the price for getting a healthier, nutritious, and active lifestyle. High incomes shift their focus to spend more on organic foods. Organic foods are not that expensive either, they have tons of health benefits.
If you buy organic food from a wholesaler in bulk, you will get it at comparatively low prices. If you live in Kolkata and want to buy in bulk then you can contact us. We are one of the biggest wholesalers and suppliers of Organic fruits and vegetables in Kolkata.
- Effective Supply chain
We all know that organic foods have a very short shelf life. Timing is very important here since it takes time for the products to leave their farm and reach the processing unit and then reach the customers, during this time, chances of product spoilage are there. Here the maintenance cost increases, and this is the biggest challenge with organic products.
But as the demand for organic products has been increasing day by day, companies are focusing on their supply chain management, so that the cost of organic fruits and vegetables can be reduced.
Freshji is continuously working on effective supply chain management so that customers get fresh organic products whenever they want.
- Supportive Government Schemes
To promote organic farming in India many schemes have been implemented by the government of India. The government is trying to bring change to the food industry. They are introducing schemes to grow pesticides and chemical-free organic fruits and vegetables.
Many farmers are showing interest in organic farming and are boosting the growth of the biodiversity sector in India. We are also one of them. We have the best organic farms in Kolkata. We are working in the direction of providing the freshest food products to our community and supporting the National Mission of Sustainable Agriculture (NMSA).
- Growth in Marketing Channels
If we talk about a few years ago, people did not know what is the new development in the market or what is going to step into the economy.
As India is growing digitally, many organizations are now using digital channels to promote their offerings, to educate the customers about their products and services. And if we talk about today’s scenario of the food industry, with the help of online channels, there has been a lot of awareness among people about organic food. Organic fruits and vegetable wholesalers easily communicate with customers through online channels and make good profits by using cost-effective online marketing ways around the world.
Final thoughts
So we have seen that organic farming is spreading its roots in India. The problems that lie in the way of organic farming are no longer. On the other hand, consumers are also getting health conscious, they want chemical and pesticide-free organic fruits and vegetables.
If you are also one such consumer, we are feeling proud to introduce ourselves, as we are one of the biggest wholesalers and suppliers of organic fruits and vegetables in Kolkata.
At Freshji, we have a range of organic products. We are contributing ourselves to the transformation of India’s health effects by making and providing 100% pesticides free organic fruits and vegetables that are accessible to all.
We are also available online, if you want to purchase organic fruits and vegetables in bulk you can contact us.
Dine with Nature..!!